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Toto Wolff Preparing to Sell Shareholding Pricing Mercedes Formula 1 Team at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has led the Mercedes team to historic achievements in Formula 1

Mercedes team principal Toto Wolff is engaged in advanced talks to offload a portion of his ownership stake in the Mercedes F1 outfit.

The deal estimates the Mercedes team at £4.6 billion – a record for an F1 team – after McLaren was appraised at £3.5bn in an adjustment to ownership structure last September.

The Austrian executive, who holds a 33% stake of Mercedes F1, would sell a stake approximately five percent.

The 53-year-old will remain as team principal and CEO if the sale goes through.

Shareholder Structure

Remaining partners in Mercedes F1 are Mercedes-Benz and industrial group Ineos Group, who both hold a third of the enterprise.

A Mercedes spokesperson said: "We will be making no official statement on this. The governance of the team will remain unaltered, and each shareholder are dedicated to the ongoing success of Mercedes-Benz in Formula One."

Financial Growth

This arrangement signifies a substantial rise in worth of Mercedes F1 after Ineos bought its stake for £208m in 2022.

The rise reflects the expansion in valuations of Formula 1 outfits recently due to the growing popularity of Formula 1 globally.

This trend was evident with the box-office performance of the F1 movie starring Brad Pitt, which was released in summer 2023 and earned more than $630 million (£458 million) at the box office.

It is the actor's top-grossing film and the highest-earning sports movie ever released.

Current Standings

Mercedes are runner-up in the team standings, behind McLaren, with three Grands Prix remaining this season.

Their lead driver British driver George Russell has won two of the 21 races this year and is in fourth place in the drivers' championship after McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes won a unprecedented eight straight constructors' championships and seven driver championships, six won by Lewis Hamilton and one by Nico Rosberg, from 2014 to 2021.

SW
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Steven Ward

A tech journalist with over a decade of experience covering AI, cybersecurity, and consumer electronics trends.

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